The rise of e-commerce and the popularity of shopping in different ways has seen the level of competition in the retail industry intensify from an already fierce level. If shops want to be successful they need to create a retail advantage that helps them to...
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What Is POS Marketing? POS marketing is a type of in-store promotion that happens at the point where a transaction occurs to help increase sales. This type of marketing uses things like branded display stands, floor stickers, and shelf signs that feature the products you are...
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Retail branding is an essential part of any retail business. A strong retail brand will help you to stand out from your competitors, attract your target customers, and create a memorable impression for them that keeps them coming back time and time again. Getting your brand...
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A shop window is the face of a retail store and how business owners entice new customers to come in and have a look around to see whether the shop sells what they're looking for. A well-thought-out retail window display is a great way to show...
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With the competitive nature of the retail sector, and online shopping at an all time high, it's more important that ever to make your in-store experience as memorable and engaging as possible. POS displays can be used to promote sales, increase brand loyalty and awareness,...
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Customer engagement is key in the retail sector. With the competitive nature of the industry, it’s essential to continually engage with customers, as doing this will retain their attention and hopefully their business whilst increasing customer loyalty. The increase in online shopping over the past...
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They say first impressions count, and that couldn't be more true for your retail store especially with retail store layouts. With the increasing popularity of online shopping, retail stores must stand out more than ever to provide customers with an in person shopping experience they...
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Whether it is for a specific campaign, or to push out a new message to shareholders and customers – companies of all shapes and sizes might consider a rebrand marketing campaign. Before we get into some of our favourite rebrand marketing campaigns, we need to...
READ MORE >What is the Point of Purchase? The Point of Purchase is different from that of the Point of Sale. It’s pretty easy to become confused when it comes to talking about point of sale (POS) and point of purchase (POP) in advertising. However, it’s more straightforward...
READ MORE >Participating in the Esh “Building My Skills” programme, allows us to visit schools to talk to the students about the print industry, whilst introducing them to the 10 key employability skills we look for and also helping them to start to think about the checkpoints...
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If you own a business in the retail or hospitality industry, or if you work for an organisation in the sector, then you will be aware of how important it is to leverage popular events and celebratory holidays throughout the year in your benefit to...
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In a world that is becoming so digital, it is important to keep on top of current trends and to forecast future trends, in order to stay ahead of the curve and of course, ahead of your online competition. The major benefit that in-store retail...
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