Mother’s Day POS for retailers

Mother’s Day POS for retailers

Mother’s Day is one of the biggest events of the year when it comes to gift giving in the UK. It is the second largest card giving event in the UK, after Christmas. It is important to make sure your in-store marketing campaigns are of high quality, so you can beat...
Design trends in 2019

Design trends in 2019

When considering implementing a new point of sale marketing strategy for 2019, it is important to consider 2019’s top design trends in order to engage your audience, thus increasing the amount of unique interactions with your brand. A point of sale campaign that runs...
How to increase Christmas toy sales

How to increase Christmas toy sales

The Wall Street Journal reported that Toys R us had failed, however the Washington Post wrote a piece on how the failed retail giant could be making a comeback by cancelling a bankrupt auction. The auction was set to sell off much loved brand assets like Geoffrey the...
Christmas Retail: Kicking the habit of Gift Cards

Christmas Retail: Kicking the habit of Gift Cards

% of Black Friday shoppers bought a Christmas present.  When considering what type of Christmas gift to buy family or friends an easy option is always a gift card for their favourite store! With Black Friday just ending with 75% of black Friday shoppers stating that...
The pop-up shops of the season

The pop-up shops of the season

Currently the high-street is facing some well-documented tough challenges. Yet, the continuing reports of “the high-street is dead”, isn’t exactly 100% accurate across the board. In August 2018, internet sales accounted for 18% of all retail sales (The National Office...
Meet our MD: Dean Williams

Meet our MD: Dean Williams

What does Simpson Group do? Simpson Group specialises in the design and production of printed Point of Sale (POS) and Point of Purchase (POP) for the retail sector. We were formed in 1972 by Bill Simpson and now employ over 100 staff in Washington, North East, and at...