What is the Point of Purchase?
The Point of Purchase is different from that of the Point of Sale. It’s pretty easy to become confused when it comes to talking about point of sale (POS) and point of purchase (POP) in advertising. However, it’s more straightforward than you think. The POS is simply the area in which a customer makes a transaction. The POP is where the customer decides to make the choice to purchase a product. For example, the POP for a t-shirt is a clothing store, while the POS is an area where the till or self-checkout areas are located.What is a POP display?
As mentioned above, the POP is where a customer decides to make a purchase. This can be either in the isles or floor of a shop or store. However, brands may tend to associate the point of purchase with POP displays. POP displays can also show facts benefits and facts of a product and can incorporate offers and discounts on them. There is also the belief that a well-designed and eye-catching POP display can lead to an increase in sales for a particular product. This is probably down to the fact POP displays isolate and product and makes it stand out amongst all the other products on the shelves.