WHAT IS AN FSDU RETAIL DISPLAY STAND?
An FSDU (otherwise known as Free Standing Display Unit) is a flexible display product that is dedicated to highlighting key items and promotions, typically used within retail environments.
Usually made from cardboard, FSDU retail display stands are a popular standalone retail display solution combining practical product storage with bespoke advertising space. They are great for helping to maximise the impact of your in-store promotions and sale events.
Their lightweight, portable design makes for a dynamic promotional display option for both retailers and brands pitching up at trade shows – offering an easy, affordable and effective way to do everything from advertise impulse buying opportunities to building brand awareness.
If you’re looking for professional quality retail display stands for your store, these highly adaptable solutions provide an in-store tool for turning heads and maximising revenue – all for an affordable price. Cardboard display stands like these offer a rewarding return on your investment, helping you to make the most of every product promotion and increase what your customers spend during their visit to your shop. While an FSDU is a standalone Point of Sale item, you can also incorporate it into your entire visual merchandising display if you wish! Custom FSDU’s are great to ensure that your POS items reflect your brand identity or promotions you are focusing on during a particular season.
BY USING FSDU RETAIL DISPLAY STANDS, YOU HAVE THE POWER TO:
- Control how your product is presented to your customer
- Push sales at the Point of Purchase
- Increase your product’s visibility amongst the noise of competitor goods
- Maximise your brand awareness in a busy retail environment
HOW CAN YOU GET THE MOST OUT OF YOUR FSDU?
Eye-catching, space-saving and budget-friendly, FSDU retail display stands are an essential weapon in any retailer’s merchandising arsenal – and with our help, you can make your in-store displays work for you to:
- Complement the brand and the product: A free standing display may be an off-the-shelf solution that is designed to stand out, but that doesn’t mean you should stray too far from your store’s overall theme. Customise your FSDU retail display stands by choosing a design that echoes both your brand identity and the products it will be used to promote – that way, you’ll be able to make a lasting impression on your customer. Your FSDU can be designed in a variety of different colours and patterns in order to keep within your own brand guidelines
- Look through your customer’s eyes: Typically between 1m and 2m in height, FSDUs vary in shape and size, so you’ll need to think strategically when it comes to catching the eye of shoppers in your store. Think carefully about the customer’s eyeline when designing your FSDU and positioning any crucial marketing messages so that your display unit works with the intended effect. You can display items from beauty products, technology products, food and drink products, entertainment items and much more
- Think practically: Cardboard FSDUs are lightweight, meaning they’re easy to move around the store – but there’s no doubt that moving your FSDU will become more or less of a challenge depending on the products you choose to fill it with. Before designing your FSDU, think about the sorts of products it will be used to display – and whether they’re a suitable choice for these light, free-standing units so that your staff can take advantage of the store layout by placing these promotional displays in the most prominent and practical location. Another great factor is that as they are made from cardboard, they are also recyclable!
- Show products in their best light: Whether they’re positioned at the ends of aisles or en route to the point of sale, the customisable nature of FSDUs means that you can find a design that draws maximum attention to key products and with some strategic in-store lighting, you can make your product promotions shine. Maximise the impact of every FSDU by placing a spotlight overhead, and your special offers will soon attract customer attention
CAN I ORDER A BESPOKE FSDU?
Of course! If you have something in mind that doesn’t fit our ready–made FSDU solutions then we have a team of experienced CAD designers who can walk through the process of creating a bespoke unit for your brand.
The benefits of having a bespoke FSDU is that it is solely unique to your brand, and won’t be seen anywhere else. You also have full control of the finished look and feel of the FSDU – this gives you the opportunity to tweak any details you see fit.
Other than working with a team of CAD designers, you will have a member of our client services team to guide you through the whole process, from the initial idea to the finished product. At Simpson Group we are proud to be working with you every step of the way.
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