Influence Academy

Simpson Group’s Influence Academy was developed to help our customer’s marketing teams improve their operational efficiencies and to generate a better return on their marketing efforts and investment. The course was purposely designed to enable our clients to harness and deploy different printing technologies that will in turn, help them to achieve consistently successful business results. The course is made up of three modules:

Module 1.0 POPFIT Pole Position Programme

This initial module explains how through POPFIT, clients can profile each individual store to allow for efficient generation of in-store marketing campaigns, ensuring each store receives exactly what it needs in order to achieve its sales targets.

Module 2.0 Print Basics

This module aims to help trainees understand the printing choices available in their simplest terms. We will explain how they can use these options to always achieve optimum results and the best possible cost for their campaigns.

Module 3.0 Print Finishing, Collation, Packing, Distribution and Store Compliance 

This third and final module explains how the customer can ensure an excellent quality finish to their print jobs, whilst also ensuring the correct POP arrives at each store in good condition.

This module briefly touches on installation and fixing methods for Point of Purchase items and how to ensure the in-store brand experience is consistent for compliance purposes.

Many of our customers have already attended the Influence Academy training course. A survey conducted with attendees following their experience revealed:

  • 96% of people agreed that the content of Influence Academy was relevant to their job role
  • 95% of attendees would recommend Influence Academy to their colleagues
  • 100% of attendees said they would be able to apply some, most or all of the content to their daily job roles

What Our Clients Had To Say…

“Really helpful insight. So interesting to see advancements; new techniques as things progress for new ideas. Supports the team’s knowledge on what goes into each process.”

“Super useful and exciting to see where we can take this going forward to help improve the way we work, our efficiency and time management. Thank you.”

“Well-presented and very informative with a thorough breakdown of each section.”

“I found this really very useful. I have visited other printers in a previous role but I have found this really useful as it completely relates to our systems and job roles so was totally relevant.”

Register Today

Influence Academy courses take place on a regular basis. Interested in attending a future course? Simply fill out the form below to register your interest.



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