Blog

What is a point of sale display

With so much competition among brick-and-mortar stores, it can be difficult for retailers to ensure that their shop stands out on the high street. From employing the most impactful merchandising techniques to beating competitors in price battles, encouraging consumers to make a purchase in your...

Simpson Group completes £1m Investment in an Onset X3

Point of sale printer specialist Simpson Group is continuing its commitment to growth after investing in excess of £1M in state-of-the-art machinery at its Washington site. The point of purchase print company is set to install a highly-automated digital press, which will maximise productivity and ensure...

FSDU Design: the Power of Big Brands

As social media has become increasingly integrated into our everyday lives, the rise of online influencers has changed the way that we shop. Endorsed products have a heightened appeal for shoppers - and whether that’s advertised in-store or via online channels, it’s the bigger, more...

FSDUs: The 5 sectors that should be using them

FSDUs also known as free standing display units can be effectively deployed in a retail environment to increase and drive sales revenues. This doesn’t necessarily mean pushing your customers to spend big, however to find a product that is at a low price but high...

Using forecourt Point of Sale

Selling cars isn’t the easiest of jobs, as a sales associate you have to have the correct amount of charisma and expertise knowledge to understand and connect with your consumers. But in a world where consumers often showroom and web room, it is becoming a...

Sainsbury’s and ASDA merger In-store POS

With the monumental deal between Sainsbury and ASDA taking the two’s store portfolio over 2,800 stores, the two giants have come under scrutiny from the competitions and marketing authority (CMA) whether they should be able to keep as many stores. What does this mean for...

in-store POS: How to create an insta-worthy display

According to Hootsuite Instagram users share an average of 95 million photos and videos per day. It is quickly becoming the number one advocacy tool for brands, after all, noise from a strong network of advocates will always outweigh any form of self-promotion. Consequently visual merchandising...

Primark: Saying no to online retail

Primark may be one of those stores where you go in looking for one thing and come out with ten more items, some which you didn’t know existed. Primark supplies us fashion lovers with bargains galore with items as low as £1! So, it is...

Using social media to elevate your brand

  With over 300 million active monthly users on snapchat the power of integrating Snapchat into your social media marketing strategy shouldn’t be ignored. Facebook and Twitter have been at the forefront of generating leads and elevating both brand and customer experiences. However ever since snapchat...

Sweet statistics at Easter

Whether you celebrate Easter Sunday for the traditional reason of the resurrection of Jesus Christ, or simply because you enjoy eating copious amounts of chocolate there is no getting away from how much the UK consumes at Easter time. Easter time is usually a chocolatier and...

Simpson Group: Investing in our People (2/2)

Someone who is in the middle of the storm is our assistant team leader on our collation and despatch department, Jamie-Leigh. Having been with us for 3 years, Jamie-Leigh has successfully progressed through the company starting as an agency worker, Jamie-Leigh was soon promoted to...