Customer engagement is key in the retail sector. With the competitive nature of the industry, it’s essential to continually engage with customers, as doing this will retain their attention and hopefully their business whilst increasing customer loyalty. The increase in online shopping over the past decade has threatened many retail stores so knowing how to engage customers in retail is crucial as they will expect high levels of service no matter what the circumstances. It’s important for retailers to identify which forms of customer engagement work best for them when it comes to connecting with their market and audience. Engaged customers are happy customers, and happy customers are more likely to return and become loyal customers. There are many ways to retain existing customers and reach out and engage with new customers within your target audience.