What Is POS? Point Of Sale is a method used to elevate sales that usually highlight a promotional offer or sale. It can be applied to almost any sector however you will most commonly find it within the retail industry. They are usually placed anywhere within a store...

If you like to stay tuned with the latest news in your local area, then you may have seen us here at Simpson Group pop up on The Chronicle just last week! We have been celebrating our success having seen our profits double and securing a strong turnover while being a...

Father's Day is sharp around the corner on Sunday 16 June this year, and it may be common ground to feel that Father’s Day is not as popular or invested in as much as days such as Mother’s Day, Easter or of course Christmas. A lot of gift-giving for Father’s Day tends...

Mother’s Day is one of the biggest events of the year when it comes to gift giving in the UK. It is the second largest card giving event in the UK, after Christmas. It is important to make sure your in-store marketing campaigns are of high quality, so you can beat...

When considering implementing a new point of sale marketing strategy for 2019, it is important to consider 2019’s top design trends in order to engage your audience, thus increasing the amount of unique interactions with your brand. A point of sale campaign that runs...

The Wall Street Journal reported that Toys R us had failed, however the Washington Post wrote a piece on how the failed retail giant could be making a comeback by cancelling a bankrupt auction. The auction was set to sell off much loved brand...

of Black Friday shoppers bought a Christmas present.  When considering what type of Christmas gift to buy family or friends an easy option is always a gift card for their favourite store! With Black Friday just ending with 75% of black Friday shoppers...

Currently the high-street is facing some well-documented tough challenges. Yet, the continuing reports of “the high-street is dead”, isn’t exactly 100% accurate across the board. In August 2018, internet sales accounted for 18% of all retail sales (The...

What does Simpson Group do? Simpson Group specialises in the design and production of printed Point of Sale (POS) and Point of Purchase (POP) for the retail sector. We were formed in 1972 by Bill Simpson and now employ over 100 staff in Washington, North East, and at...

The black Friday sales are a thing of the past, with shoppers revelling in their new found bargains, with countless amounts of point of sale being distributed up and down the country to mark the sale period, a place where consumers can secure a...