News and Insights
How To Increase In-Store Shopping Post-COVID-19
The current pandemic has posed a substantial challenge for retailers not just in the UK but worldwide, over the last three months. However the phrase “this too shall pass” has never felt more hopeful as we begin to forge a “new normal” in a bid to re-start the UK’s...
![Rebrand Marketing Campaigns: Strategies [w/ Examples]](/wp-content/uploads/2018/09/Rebranding-1-400x250.png)
Rebrand Marketing Campaigns: Strategies [w/ Examples]
Whether it is for a specific campaign, or to push out a new message to shareholders and customers – companies of all shapes and sizes might consider a rebrand marketing campaign. Before we get into some of our favourite rebrand marketing campaigns, we need to...
Social Distancing at Work: The Do’s & Dont’s
To all health care workers, first responders, supermarket employees, pharmacists, petrol station workers, and any other individual that is working to protect our health and help us maintain our daily lives, THANK YOU. Social distancing at work Due to the current...
All You Need to Know About the Point of Purchase
What is the Point of Purchase? The Point of Purchase is different from that of the Point of Sale. It’s pretty easy to become confused when it comes to talking about point of sale (POS) and point of purchase (POP) in advertising. However, it’s more straightforward than...
Your Guide to Hyper-personalisation (With Examples!)
Your Guide to Hyper-personalisation (With Examples) Shoppers are becoming increasingly savvy these days. Mass marketing campaigns aren’t as effective as they used to be. With the vast number of customer touchpoints and sheer overload of information available, it’s...
5 Top Tactics To Encourage Impulse Buys Among Consumers
Struggling to come up with ways to increase sales? Check out our top five tactics to encourage impulse buys among your consumers. 1. Display impulse products at the point of sale If you want to influence impulse buying behaviour amongst your consumers, simply place...
Storefront Display Solutions to Increase Sales and Footfall
In such a digitally driven culture, for a physical retail store, the competition can be rife against online competitors and the pro’s that the internet can bring to the retail industry. But for physical store owners, your opportunity for making the right impression...
The Influence Express!
Participating in the Esh “Building My Skills” programme, allows us to visit schools to talk to the students about the print industry, whilst introducing them to the 10 key employability skills we look for and also helping them to start to think about the...
How To Stand Out Against Your Online Competitors
Today is Cyber Monday, the equivalent to Black Friday for walk-in stores. While there can be many benefits to browsing the sales from your couch, there is still a handful of things that online retailers can not and will not ever be able to provide for their customers....
Prepare For Black Friday With Simpson Group POS
Are you ready for Black Friday? If you weren’t too familiar, Black Friday is a day in the retail calendar for peak pre-Christmas deals, and usually happens to fall on or around the last payday of the month for most. This year, it falls on Friday 29 November, which...
