News and Insights
Our Top Tricks For Making Your Retail Display A Real Treat
Here at Simpson Group, we are always looking to stay ahead of the curve and that means preparations start early for the years festivities! With Autumn right on the tip of our toes, obviously that means the first major event in our calendar is… HALLOWEEN!...
Retail Display Trends 2020
In a world that is becoming so digital, it is important to keep on top of current trends and to forecast future trends, in order to stay ahead of the curve and of course, ahead of your online competition. The major benefit that in-store retail has on...
Visual Merchandising Trends To Try This Year
What IS Visual Merchandising? Visual Merchandising is simply the practise in the retail industry of developing floor plans and displays in order to maximise a store’s overall sales percentage. Both products and a seasonal theme can be displayed to look...
How To Engage Your Consumer Using Shelf Strips
How Can I Draw Attention To My Business’ Specific Offers Or New Products? There are many different ways that you can attract attention to specific offers and promotional discounts and in addition brand new products using Point Of Sale products from us here...
POS Products Perfect For Summer Retail
What Is POS? Point Of Sale is a method used to elevate sales that usually highlight a promotional offer or sale. It can be applied to almost any sector however you will most commonly find it within the retail industry. They are usually placed anywhere within a store...
A Simpson Group Success!
If you like to stay tuned with the latest news in your local area, then you may have seen us here at Simpson Group pop up on The Chronicle just last week! We have been celebrating our success having seen our profits double and securing a strong turnover while being a...
Improving Father’s Day In-Shop Sales
Father's Day is sharp around the corner on Sunday 16 June this year, and it may be common ground to feel that Father’s Day is not as popular or invested in as much as days such as Mother’s Day, Easter or of course Christmas. A lot of gift-giving for Father’s Day tends...
Mother’s Day POS for retailers
Mother’s Day is one of the biggest events of the year when it comes to gift giving in the UK. It is the second largest card giving event in the UK, after Christmas. It is important to make sure your in-store marketing campaigns are of high quality, so you can beat...
Design trends in 2019
When considering implementing a new point of sale marketing strategy for 2019, it is important to consider 2019’s top design trends in order to engage your audience, thus increasing the amount of unique interactions with your brand. A point of sale campaign that runs...
How to increase Christmas toy sales
The Wall Street Journal reported that Toys R us had failed, however the Washington Post wrote a piece on how the failed retail giant could be making a comeback by cancelling a bankrupt auction. The auction was set to sell off much loved brand...
