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First things first, what is a retail store design? A retail store design is a well thought out strategy that aims to optimise both the space and sales of your retail store. There are a variety of factors that go into a retails store design,...

The current pandemic has posed a substantial challenge for retailers not just in the UK but worldwide, over the last three months. However the phrase “this too shall pass” has never felt more hopeful as we begin to forge a “new normal” in a bid...

Whether it is for a specific campaign, or to push out a new message to shareholders and customers – companies of all shapes and sizes might consider a rebrand marketing campaign. Before we get into some of our favourite rebrand marketing campaigns, we need to...

To all health care workers, first responders, supermarket employees, pharmacists, petrol station workers, and any other individual that is working to protect our health and help us maintain our daily lives, THANK YOU.  Social distancing at work Due to the current situation with COVID-19, the government have...

What is the Point of Purchase? The Point of Purchase is different from that of the Point of Sale. It’s pretty easy to become confused when it comes to talking about point of sale (POS) and point of purchase (POP) in advertising. However, it’s more straightforward...

Your Guide to Hyper-personalisation (With Examples) Shoppers are becoming increasingly savvy these days. Mass marketing campaigns aren’t as effective as they used to be. With the vast number of customer touchpoints and sheer overload of information available, it’s becoming harder to attract customers. Retail customers are...

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