What IS Visual Merchandising? Visual Merchandising is simply the practise in the retail industry of developing floor plans and displays in order to maximise a store’s overall sales percentage. Both products and a seasonal theme can be displayed to look more like a feature in a...
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How Can I Draw Attention To My Business’ Specific Offers Or New Products? There are many different ways that you can attract attention to specific offers and promotional discounts and in addition brand new products using Point Of Sale products from us here at Simpson Group....
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What Is POS? Point Of Sale is a method used to elevate sales that usually highlight a promotional offer or sale. It can be applied to almost any sector however you will most commonly find it within the retail industry. They are usually placed anywhere within...
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Mother’s Day is one of the biggest events of the year when it comes to gift giving in the UK. It is the second largest card giving event in the UK, after Christmas. It is important to make sure your in-store marketing campaigns are of...
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When considering implementing a new point of sale marketing strategy for 2019, it is important to consider 2019’s top design trends in order to engage your audience, thus increasing the amount of unique interactions with your brand. A point of sale campaign that runs throughout...
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Currently the high-street is facing some well-documented tough challenges. Yet, the continuing reports of “the high-street is dead”, isn’t exactly 100% accurate across the board. In August 2018, internet sales accounted for 18% of all retail sales (The National Office of Statistics) and whilst this...
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The black Friday sales are a thing of the past, with shoppers revelling in their new found bargains, with countless amounts of point of sale being distributed up and down the country to mark the sale period, a place where consumers can secure a deal...
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Before online shopping took off, I’m sure many of us nostalgically remember flicking through catalogues as children, circling all the things we wanted Santa to deliver. Well, the void has been filled! Amazon.com has mailed out its first printed toy catalogue ahead of the US...
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Traditionally the Black Friday sales usually marks the first day of the year that retailers apparently move from being in the red to being in the black! The madness of a 24-hour flash sale caused footfall on the British high-street to increase by over 10%...
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Providing your customers with a great shopping experience isn’t enough in today’s retail landscape. Retailers are faced with the opposing threat from online retailers providing an experience that is accessible and convenient. Online shoppers are faced with product recommendations from the offset, rather than waiting...
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Over the past year there has been an explosion of stores placing entertainment at the centre of their offering, from Selfridges London new workout space in partnership with Yung Club to the upcoming Santa on the Rooftop event at Fenwick Newcastle. Retailers are sharp realising...
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POINT of sale printer specialist Simpson Group has welcomed four new members of staff to support further business growth and strengthen relationships with both new and existing customers. The Washington-based company, which specialises in point of purchase print with customers from the travel, horticulture, coatings, gambling...
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