A well thought out retail window display is a great way to show off new products, display key promotional products and create an eye-catching first impression for shoppers. Engaging window displays will not only showcase your products on offer and attract passing traffic resulting in increased footfall, but they also provide a strong brand message for what customers can expect from your brand instore. The purchasing decision can start with this first impression, directly an effective window display, so it is a key area to get right.
Ultimately your goal for your store is to make sales, and leave a lasting positive impression on your customers. Let’s take a look at some of the ways that effective retail window displays can increase sales in-store: