How Effective Retail Window Displays Can Increase Instore Sales

How Effective Retail Window Displays Can Increase Instore Sales

A well thought out retail window display is a great way to show off new products, display key promotional products and create an eye-catching first impression for shoppers. Engaging window displays will not only showcase your products on offer and attract passing traffic resulting in increased footfall, but they also provide a strong brand message for what customers can expect from your brand instore. The purchasing decision can start with this first impression, directly an effective window display, so it is a key area to get right.


Ultimately your goal for your store is to make sales, and leave a lasting positive impression on your customers. Let’s take a look at some of the ways that effective retail window displays can increase sales in-store:

Retail Window Display Attract Passing Traffic

In a shopping environment having a striking shop window display is what will make you stand out against your neighbours and competitors, increasing the likelihood of footfall into your store. An attractive, carefully designed, high quality window display should reflect the same experience that customers will get in store, so It is an opportunity to give that first impression and make sure it’s a lasting positive one. How you display your products, and the effort you put into your window display will determine how many passersby make the decision to take the next step inside. With an effective display that encourages customers inside, this naturally leads to increasing sales instore, providing your POS marketing and customer experience in store is also to the same standard. First impressions count for making customers take that first step, so make sure your window display offers up a good one.

A Great Way To Showcase Products On Offer

Whether it’s a brand new product, a rebranded or repackaged product, or a product on offer, window display are the ideal opportunity for retail stores to push them to the forefront of customers minds and give them key information. This immediately puts certain products on their radar, leading them to enter the shop to pick up the product and make a purchase. Your window displays can be designed to lead the customers' gaze to a specific focus point, potentially the product itself, or take them on a journey through different display features that deliver the key information you want them to take in. You can present a lot of information in a creative way through your window displays, therefore increasing the chances of customers coming in to buy the product they’ve just seen and learned about.

Window Displays Give An Insight Into Your Brand

If you want to convey the customer experience and products on offer to potential customers passing by, then window displays are a great way to show off a glimpse of what they can expect to find if they enter the store. They say don’t judge a book by its cover but that is essentially what people do, so your window display has the potential to give a positive impression at little to no extra cost with great effects on your sales.

Promote Seasonal Purchases Increase Retail Sales

Bespoke window displays are both eye-catching and easy to assemble, helping retailers to simply and effectively rebrand products for a seasonal promotion. From Black Friday, Christmas and January sales, to seasonal themes for spring and Easter, summer and Autumn, window displays offer a dynamic solution for retailers looking to adapt their stock to suit upcoming events and the latest trends. You can paint a picture of how your products fit into customers' lives, generating that must-have feeling that results in sales.

Encouraging Impulse Buys

Using window displays in the right way with the right printed materials can create impulse purchases for customers who see them. Black Friday is a great example of why retailers should use a window display to show that they are participating in the event, and to get across messaging around limited time frames, great discounts and must-need purchases. These methods entice your customers into your store and create a sense of urgency. Ultimately, well designed and printed retail window displays increase in-store spending by being the first thing your customers see, acting as a mechanism to push out valuable marketing messages at no extra cost of advertising, and displaying items that customers feel they can’t pass by. Simpson Group produces eye-catching displays for avid shoppers, whether they are bargain hunters, new or returning customers. Using attractive and engaging displays will increase your footfall, and your sales instore

Do You Need Help Creating An Effective Window Display?

If you're looking for a company to create window displays that can display your products and attract customers or you're simply looking for retail sales tips, then get in touch with Simpson Group today and find out more about our window displays and other display products.
Simpson Group

Established in 1972, Simpson Group has been providing an award-winning point of sale print for the biggest names in retail for the last 50 years. We’re constantly investing in pioneering technology and client-benefiting services to ensure we are the market leader in cutting edge POP & POS. We are even home to Europe’s only simulated shopping mall – Influence Mall!

Need to speak to someone?