WHAT IS A RETAIL WINDOW DISPLAY?
A Retail Window Display is designed to showcase new products and items for sale or otherwise designed to entice customers into the store, thus increasing the footfall. Paired with a Point of Sale campaign, your POS marketing has the ability to create an uplift in sales and increase footfall into your store.
When putting together a Window Display it is important to bear in mind that it is the first thing that a customer sees and ultimately acts as an advertising billboard for your store. Window displays are often time sensitive and are used for seasonal periods, our favourite store windows to design and implement are Christmas Window Displays and end of season sale windows. These periods allow our CAD and New Product Development team to get creative and use their skills to benefit our customers return on investment.
POINT OF SALE WINDOW DISPLAYS
Window Displays play an integral part in your Point of Sale marketing campaign. Your window display is one of the first Point of Sale displays that your customers come into contact with. Window Displays can include a number of other Point of Sale items such as Free Standing Display Units (FSDU), Display Cubes, Window Vinyl, Window Decals and even bespoke standing units that makes your window stand out compared to your competitors.
HOW CAN A WINDOW DISPLAY INCREASE SALES?
Creating a memorable experience for your customers is what will keep them coming back for more – which is why stores with stand-out Point of Sale marketing messages and well organised displays see sustainable success.
A Window Display is a great solution for showing off new products and sales and our CAD and New Product Development teams are experts in creating engaging and exciting Window Displays. If you are weighing up your options and wondering whether a Window Display could be the thing your Point of Sale marketing campaign needs, then here are some of the ways that it could boost sales in your store:
- Increasing in-store spending: Window Displays are the first thing your customers see, a Retail Window Display can be used throughout retail environments to push out valuable marketing messages at no extra cost of advertising. Displaying sale items, best sellers and new products will direct shoppers towards your Point of Sale in-store once they enter. Simpson Group produce eye-catching displays for avid bargain hunters and new and returning customers. Using attractive and engaging displays will increase your footfall, thus increase store spending
- Promoting seasonal purchases: Bespoke Window Displays are both eye-catching and easy to assemble, helping retailers to simply and effectively rebrand products for a seasonal promotion. From Christmas to an end of season sale, Window Displays offer a dynamic solution for retailers looking to adapt their stock to suit upcoming events and the latest trends
- Encouraging impulse buys: Using Window Displays can create impulse purchases through end of season and flash sales. Black Friday is a great example of why retailers should use a Window Display to show that they are participating in the event. Entice your customers into your store using your display and then use additional Point of Sale merchandising units to distract customers from any lengthy queues
CREATE YOUR WINDOW DISPLAY TODAY
When creating your bespoke Window Display with Simpson Group, you will work with our CAD designers and client services team to guide you through the whole process, from the initial idea to the finished product. If you would like to discuss your options with our team, then be sure to give us a call on 0191 416 1579 to get started today!
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