North East Point of Sale specialist Simpson Group has ventured into web-to-print, aiming their www.shop4pop.com website at smaller UK retailers who will benefit from professionally designed and printed POP on a budget.

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The www.shop4pop.com website has been specifically developed to address the challenge faced nationwide by local businesses in maximising their marketing budget while competing with larger high street retailers. It allows owners of these independent shops to customise professionally designed templates with their seasonal or occasional sales promotions, order online and receive delivery of POP advertising within days.

The mission is to provide a quick and easy way for small business owners to choose from a complete range of advertising products, design them with their own branding and wording, and receive the finished items in a few days.

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With years of experience in creating and producing full POP campaigns for national clients such as Next, TUI, Thomson, Betfred and Matalan, Simpson Group has been able to transfer its expertise to an off-the-shelf online design and print solution, allowing small businesses to dress their whole premises in themed POP, specific to their brand and sales messages, for under £300.

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Each product on shop4pop is designed to utilise full sheets and optimise the reel widths of the presses at the production facility in Washington, and can be ordered in quantities of one upwards. This all minimises waste and reduces set up time, which, aside from generating cost savings for the customer, means that the service is designed with environmental sustainability in mind.

Paper products purchased from shop4pop are printed on materials that are FSC® or PEFC certified, which is a guarantee that they originate from sustainably managed forests. All other product materials are 100% recyclable.

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With a social media presence on Twitter, Facebook, Pinterest and Linkedin, shop4pop will provide added value for their customers in the form of hints and tips about small business advertising, including how best to use POP in their restaurant, takeaway, boutique, salon, convenience store, gym or any other premises.

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About shop4pop
The shop4pop website is an online solution for fully customisable printed in-store advertising. Choose a product, add your branding, check the proof and order. Your professional quality promotional items will be delivered to your business. It’s as simple as that. We have created shop4pop to bring the award winning POP products of Simpson Group to independent retailers, so you can get the professional quality advertising that the big hitters have, at a price that fits your budget.

Website: www.shop4pop.com
Twitter: www.twitter.com/shop4pop
Facebook: www.facebook.com/shop4pop
Pinterest: www.pinterest.com/shop4pop
Linkedin: www.linkedin.com/shop4pop
YouTube: www.youtube.com/shop4pop
Blog: www.shop4pop.co.uk/blog

About Simpson Group
Simpson Group Limited specialises in the design and production of printed POP and POS. They are aiming to become the UK’s leading retail POP and POS print specialists. Based in Washington in the North East, and in London near Heathrow, their dual location allows them to service the whole of the UK. Each site can independently handle full campaigns, from design and print to collating, packaing and distribution. Their latest online service – www.shop4pop.com – brings their expertise and experience of working with national retails brands to smaller businesses.

About FSC® & PEFC
All paper products purchased from the shop4pop are printed on materials that are FSC® or PEFC certified which is a guarantee that they originate from sustainably managed forests. Materials used for window clings and shelf wobblers are all 100% recyclable.

Images & Interviews
Laurie Cansfield
Marketing Manager
shop4pop
l.cansfield@simpsongroup.co.uk