What does POS stand for? POS stands for Point of Sale Marketing, a type of in-store marketing campaign that can be used in an effective and impactful way of upselling to customers and increasing their spend-per-visit within a retail environment. When implemented correct, a point of...
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What is an FSDU? A free-standing display unit (FSDU) is a type of flexible retail display that’s dedicated to highlighting key products, typically in retail environments. Usually made from cardboard, free-standing display units are a popular standalone retail display solution – combining practical product storage with...
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There’s a new shopper on the high street that’s causing a stir with marketers and retailers. With smaller family sizes, dual incomes and older parents, more families in modern society are willing to spend their disposable income based on recommendations from their child. Peer pressure...
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The new term has started and with the back-to-school market being worth an eye watering £620m in 2016, it is no wonder that retailers are wanting to gain a slice of the apple. The acceleration in market growth in 2016 was due to the increase...
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The nights are drawing in and, as the nation makes a collective decision to wrap up in their winter coats, it’s time for retailers to rework their store layout and avoid a sales shortfall after the success of the mid-season sale. For most shoppers, Halloween...
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We’re very excited to announce that we’ve been shortlisted for the Point of Purchase Printer of the Year at this year’s PrintWeek Awards 2018! This award will recognise those companies that demonstrate excellence throughout the display stand lifecycle. As well as the highest-quality print, we’ll be...
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