What is Influencer Marketing? Influencer marketing is a strategy that uses influential contacts who can engage and create high impact conversations with your target customers regarding your brand, product or services. There’s no denying that influencer marketing is one of the most popular B2C marketing strategies...
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POINT of sale printer specialist Simpson Group has welcomed four new members of staff to support further business growth and strengthen relationships with both new and existing customers. The Washington-based company, which specialises in point of purchase print with customers from the travel, horticulture, coatings, gambling...
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According to Global Data Retail, the UK’s discount retail market is set to see a 36.1% increase by 2022. With more consumers heading to discount supermarkets like Aldi and Lidl being attracted by the chain's strategy of conveying a message of being better value, rather than...
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Last year we published an article discussing e-commerce basket abandonment and why the same efforts to combat it aren’t made in-store. An issue we touched upon was product reviews, despite their importance across e-commerce, they were rarely publicised in-store, neither through point of sale retail...
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A Guide To Free Standing Display Units Free standing display units (FSDUs) are a powerful tool when it comes to in-store promotions and marketing campaigns. Usually made from cardboard, free-standing display units are a popular standalone retail display solution. Combining practical product storage with a personalised...
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Wayfair’s first brick and mortar store, according to a report in the industry business publication Furniture Today, will be located in a Cincinnati suburb and is labelled as an outlet. A place where you can buy excess inventory, including returns that according to most people have...
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