What does POS stand for? What is POS marketing and why is it used for marketing in-store promotions and campaigns? POS stands for Point of Sale Marketing, a type of in-store marketing campaign that can be used in an effective and impactful way of upselling to...
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What is an FSDU?A free-standing display unit (FSDU) is a type of flexible retail display that’s dedicated to highlighting key products, typically in retail environments. Usually made from cardboard, free-standing display units are a popular standalone retail display solution – combining practical product storage with...
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There’s a new shopper on the high street that’s causing a stir with marketers and retailers. With smaller family sizes, dual incomes and older parents, more families in modern society are willing to spend their disposable income based on recommendations from their child. Peer pressure...
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The new term has started and with the back-to-school market being worth an eye watering £620m in 2016, it is no wonder that retailers are wanting to gain a slice of the apple. The acceleration in market growth in 2016 was due to the increase...
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We’re very excited to announce that we’ve been shortlisted for the Point of Purchase Printer of the Year at this year’s PrintWeek Awards 2018! This award will recognise those companies that demonstrate excellence throughout the display stand lifecycle. As well as the highest-quality print, we’ll be...
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With Halloween creeping up on us, many retailers are already preparing ghoulishly uplifting FSDUs and in-store marketing displays to gain a share of the £310 million market. Halloween is a sweet spot for adults and children alike, both having festive costume parties to attend to...
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