Blog

How discount outlets are becoming the new luxury destination

The black Friday sales are a thing of the past, with shoppers revelling in their new found bargains, with countless amounts of point of sale being distributed up and down the country to mark the sale period, a place where consumers can secure a deal...

Out with the new – in with the old

Before online shopping took off, I’m sure many of us nostalgically remember flicking through catalogues as children, circling all the things we wanted Santa to deliver. Well, the void has been filled! Amazon.com has mailed out its first printed toy catalogue ahead of the US...

Top tips on increasing your Black Friday sales

Traditionally the Black Friday sales usually marks the first day of the year that retailers apparently move from being in the red to being in the black! The madness of a 24-hour flash sale caused footfall on the British high-street to increase by over 10%...

Human to Human experiences: how it can increase customer engagement

Providing your customers with a great shopping experience isn’t enough in today’s retail landscape. Retailers are faced with the opposing threat from online retailers providing an experience that is accessible and convenient. Online shoppers are faced with product recommendations from the offset, rather than waiting...

How to create an effective festive window display

Dare we say it…. The festive season is upon us, well almost! The annual flurry of Christmas TV adverts has begun and a multitude of Christmas window displays have been unveiled! As we’ve said time and time again, it’s more important than ever for retailers...