A new extension to Maxxium UK’s Sourz brand was launched in March 2012. Sourz is a category leader (the no. 1 Non Cream Liqueur brand) and Sourz Fusionz is the brand’s first ever ready-to-drink product. The development of Sourz Fusionz RTD comes in direct response...
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Maxxium UK enlisted Simpson Group to produce the Famous Dad FSDU, for their homage to fathers in the run up to the special day on June 20th. Maxxium has the number one whisky portfolio in the UK and Famous Dad is a personalised bottle of...
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In early summer 2010 Simpson Group received an intensive Christmas brief from Maxxium UK. Maxxium, as part of The Edrington Group and Beam Global family, has the number one whisky portfolio in the UK and also an impressive range of the world’s leading spirits brands, including: The...
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On behalf of Diageo, Williams Lea commissioned Simpson Group to create a distinctive and elegant POP display unit which would represent the quality of the Johnnie Walker brand for this thrilling Formula 1 in store promotion. The Challenge The Williams Lea print management team provided Simpson Group...
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In April 2011 Williams Lea, Diageo’s business process outsourcing partner, handed Simpson Group an intriguing challenge: ‘Create a unique pallet display unit which would complement the promotion of four of Diageo’s premium single malt whisky brands during the Father’s Day 2011 trading period’. The Challenge Williams Lea’s...
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In February 2012 Simpson Group received another challenging request from our valued client AG Barr, regarding the promotion of Irn Bru, ‘Scotland’s favourite drink’. AG Barr required a multi-purpose pallet display which would be used to merchandise a row of standard 1000 x 1200mm pallets...
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