In July 2010 Simpson Group began developing a new POP concept that was to be ‘unique in design’, as per the client’s request. We are proud to have made a marketing dream become a reality for next. The Challenge The brief from next was to produce a box...
READ MORE >
We’re an open book at Simpson Group, particularly in the summer of 2010 as we made a marketing dream become a reality for next. The Challenge Simpson Group received a brief that required us to recreate a giant version of the next Home Autumn/Winter Directory. These large...
READ MORE >
In September 2010 we received a fantastic Christmas brief from CRUISE Fashion Ltd. The Challenge CRUISE Fashion had an approved marketing concept that needed to become a reality a.s.a.p. They required the creation of free-standing displays of gift boxes, to be arranged as how they would ‘fall...
READ MORE >
‘Give it some Trick or Treat’ in a Halloween exclusive offer in Asda……. courtesy of Sourz and Maxxium UK. Simpson Group has worked closely with Maxxium UK throughout 2011 in the POS promotion of their many brands. Maxxium, as part of The Edrington Group and Beam...
READ MORE >
A new extension to Maxxium UK’s Sourz brand was launched in March 2012. Sourz is a category leader (the no. 1 Non Cream Liqueur brand) and Sourz Fusionz is the brand’s first ever ready-to-drink product. The development of Sourz Fusionz RTD comes in direct response...
READ MORE >
Maxxium UK enlisted Simpson Group to produce the Famous Dad FSDU, for their homage to fathers in the run up to the special day on June 20th. Maxxium has the number one whisky portfolio in the UK and Famous Dad is a personalised bottle of...
READ MORE >