NEXT wanted to produce something a little different to highlight their Women’s Summer Collection and replicate the feel of an American Interstate hotel/motel. The Challenge The client required temporary 3d signage that would clearly illustrate the marketing message of the season. The end product was to be...
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In July 2010 Simpson Group began developing a new POP concept that was to be ‘unique in design’, as per the client’s request. We are proud to have made a marketing dream become a reality for next. The Challenge The brief from next was to produce a box...
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We’re an open book at Simpson Group, particularly in the summer of 2010 as we made a marketing dream become a reality for next. The Challenge Simpson Group received a brief that required us to recreate a giant version of the next Home Autumn/Winter Directory. These large...
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In September 2010 we received a fantastic Christmas brief from CRUISE Fashion Ltd. The Challenge CRUISE Fashion had an approved marketing concept that needed to become a reality a.s.a.p. They required the creation of free-standing displays of gift boxes, to be arranged as how they would ‘fall...
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‘Give it some Trick or Treat’ in a Halloween exclusive offer in Asda……. courtesy of Sourz and Maxxium UK. Simpson Group has worked closely with Maxxium UK throughout 2011 in the POS promotion of their many brands. Maxxium, as part of The Edrington Group and Beam...
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A new extension to Maxxium UK’s Sourz brand was launched in March 2012. Sourz is a category leader (the no. 1 Non Cream Liqueur brand) and Sourz Fusionz is the brand’s first ever ready-to-drink product. The development of Sourz Fusionz RTD comes in direct response...
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