In late May 2011 Simpson Group received an intriguing request from our valued client AG Barr, regarding the summer promotion of Irn Bru. Sales of Irn Bru, ‘Scotland’s favourite drink’, look set to go ‘sky high’ this summer, thanks to BRU-JET, the brand’s most phenomenal...
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AG Barr was keen to create a dramatic statement which was in keeping with the image of the KA brand of Caribbean soft drinks but would also showcase the products, while promoting the carnival season in key Cash & Carry stores during the month of...
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NEXT wanted to produce something a little different to highlight their Women’s Summer Collection and replicate the feel of an American Interstate hotel/motel. The Challenge The client required temporary 3d signage that would clearly illustrate the marketing message of the season. The end product was to be...
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In July 2010 Simpson Group began developing a new POP concept that was to be ‘unique in design’, as per the client’s request. We are proud to have made a marketing dream become a reality for next. The Challenge The brief from next was to produce a box...
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We’re an open book at Simpson Group, particularly in the summer of 2010 as we made a marketing dream become a reality for next. The Challenge Simpson Group received a brief that required us to recreate a giant version of the next Home Autumn/Winter Directory. These large...
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In September 2010 we received a fantastic Christmas brief from CRUISE Fashion Ltd. The Challenge CRUISE Fashion had an approved marketing concept that needed to become a reality a.s.a.p. They required the creation of free-standing displays of gift boxes, to be arranged as how they would ‘fall...
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