The Challenge Halloween is now a major event in the retail promotional calendar. Matalan, inspired by a visit to a Halloween show, wanted to create their own version of a haunted castle in-store to provide a theatrical show piece for the forthcoming Halloween festivities. The campaign needed...
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You know it’s Christmas when Raymond Brigg’s iconic Snowman pops up on our TV screens, but better still A. G. Barr’s parody is also ‘walking through the air’ in their seasonal Irn Bru commercial ….but this whimsical snowman has a rather cheeky side as he...
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Simpson Group received an exciting opportunity in mid August which was music to our ears. Marketers A2D (Attention 2 Detail) asked us to tender for a range of POS items, on behalf of American video game developer and publisher, Activision. The Challenge Supplied with extensive visuals designed...
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In late May 2011 Simpson Group received an intriguing request from our valued client AG Barr, regarding the summer promotion of Irn Bru. Sales of Irn Bru, ‘Scotland’s favourite drink’, look set to go ‘sky high’ this summer, thanks to BRU-JET, the brand’s most phenomenal...
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AG Barr was keen to create a dramatic statement which was in keeping with the image of the KA brand of Caribbean soft drinks but would also showcase the products, while promoting the carnival season in key Cash & Carry stores during the month of...
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NEXT wanted to produce something a little different to highlight their Women’s Summer Collection and replicate the feel of an American Interstate hotel/motel. The Challenge The client required temporary 3d signage that would clearly illustrate the marketing message of the season. The end product was to be...
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