The Challenge A stand-out display to showcase the Adidas Element Tricot range was required for display in Footlocker store windows. The theme of lightness or floating was suggested, to reflect the lightweight construction of the range. Also, the need for the display to be flat packed...
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Simpson Group is proud so say that this retail display for Jim Beam was awarded a silver prize at the POPAI Awards 2014. The Challenge An all-in-one product was required by the client Jim Beam to display the largest amount of merchandise as possible in a limited...
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We’re LATE for a very important date, a date with summer that is. It was time for Simpson Group to focus on the TUI ‘Lates’ campaign, those wonderful last minute holidays for travellers ‘looking for the dream escape’. Having worked with TUI for over 23 years, Simpson Group...
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The Challenge Halloween is now a major event in the retail promotional calendar. Matalan, inspired by a visit to a Halloween show, wanted to create their own version of a haunted castle in-store to provide a theatrical show piece for the forthcoming Halloween festivities. The campaign needed...
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You know it’s Christmas when Raymond Brigg’s iconic Snowman pops up on our TV screens, but better still A. G. Barr’s parody is also ‘walking through the air’ in their seasonal Irn Bru commercial ….but this whimsical snowman has a rather cheeky side as he...
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Simpson Group received an exciting opportunity in mid August which was music to our ears. Marketers A2D (Attention 2 Detail) asked us to tender for a range of POS items, on behalf of American video game developer and publisher, Activision. The Challenge Supplied with extensive visuals designed...
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