News and Insights

 

How To Engage Your Consumer Using Shelf Strips

How Can I Draw Attention To My Business’ Specific Offers Or New Products? There are many different ways that you can attract attention to specific offers and promotional discounts and in addition brand new products using Point Of Sale products from us here...

POS Products Perfect For Summer Retail

What Is POS? Point Of Sale is a method used to elevate sales that usually highlight a promotional offer or sale. It can be applied to almost any sector however you will most commonly find it within the retail industry. They are usually placed anywhere within a store...

A Simpson Group Success!

If you like to stay tuned with the latest news in your local area, then you may have seen us here at Simpson Group pop up on The Chronicle just last week! We have been celebrating our success having seen our profits double and securing a strong turnover while being a...

Improving Father’s Day In-Shop Sales

Father's Day is sharp around the corner on Sunday 16 June this year, and it may be common ground to feel that Father’s Day is not as popular or invested in as much as days such as Mother’s Day, Easter or of course Christmas. A lot of gift-giving for Father’s Day tends...

Mother’s Day POS for retailers

Mother’s Day is one of the biggest events of the year when it comes to gift giving in the UK. It is the second largest card giving event in the UK, after Christmas. It is important to make sure your in-store marketing campaigns are of high quality, so you can beat...

Design trends in 2019

When considering implementing a new point of sale marketing strategy for 2019, it is important to consider 2019’s top design trends in order to engage your audience, thus increasing the amount of unique interactions with your brand. A point of sale campaign that runs...

How to increase Christmas toy sales

The Wall Street Journal reported that Toys R us had failed, however the Washington Post wrote a piece on how the failed retail giant could be making a comeback by cancelling a bankrupt auction. The auction was set to sell off much loved brand...

Christmas Retail: Kicking the habit of Gift Cards

of Black Friday shoppers bought a Christmas present.  When considering what type of Christmas gift to buy family or friends an easy option is always a gift card for their favourite store! With Black Friday just ending with 75% of black Friday shoppers...

The pop-up shops of the season

Currently the high-street is facing some well-documented tough challenges. Yet, the continuing reports of “the high-street is dead”, isn’t exactly 100% accurate across the board. In August 2018, internet sales accounted for 18% of all retail sales (The...

Meet our MD: Dean Williams

What does Simpson Group do? Simpson Group specialises in the design and production of printed Point of Sale (POS) and Point of Purchase (POP) for the retail sector. We were formed in 1972 by Bill Simpson and now employ over 100 staff in Washington, North East, and at...

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