News and Insights

 

How to create an effective festive window display

Dare we say it…. The festive season is upon us, well almost! The annual flurry of Christmas TV adverts has begun and a multitude of Christmas window displays have been unveiled! As we’ve said time and time again, it’s more important than ever...

Are Shopping Malls doing enough to increase footfall?

Over the past year there has been an explosion of stores placing entertainment at the centre of their offering, from Selfridges London new workout space in partnership with Yung Club to the upcoming Santa on the Rooftop event at Fenwick...

What type of influencer marketing should you implement?

What is Influencer Marketing? Influencer marketing is a strategy that uses influential contacts who can engage and create high impact conversations with your target customers regarding your brand, product or services.   There’s no denying that...

Point of sale printer specialist Simpson Group strengthens team

  POINT of sale printer specialist Simpson Group has welcomed four new members of staff to support further business growth and strengthen relationships with both new and existing customers.   The Washington-based company, which specialises in...

How discounters are reshaping the grocery industry

According to Global Data Retail, the UK’s discount retail market is set to see a 36.1% increase by 2022.   With more consumers heading to discount supermarkets like Aldi and Lidl being attracted by the chain's strategy of conveying a message of...

Does Amazon 4 Star overstep the mark?

Last year we published an article discussing e-commerce basket abandonment and why the same efforts to combat it aren’t made in-store. An issue we touched upon was product reviews, despite their importance across e-commerce, they were rarely...

What is an FSDU?

    What is an FSDU?   A free-standing display unit (FSDU) is a type of flexible retail display that’s dedicated to highlighting key products, typically in retail environments. Usually made from cardboard, free-standing display units are a...

How an FSDU could be the solution for you!

Wayfair’s first brick and mortar store, according to a report in the industry business publication Furniture Today, will be located in a Cincinnati suburb and is labelled as an outlet. A place where you can buy excess inventory, including...

What is POS? Point of sale marketing introduction

What does POS stand for? What is POS and why is it used for marketing in-store promotions and campaigns? POS stands for Point of Sale, a type of in-store marketing campaign that can be used in an effective and impactful way of upselling to...

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