The current pandemic has posed a substantial challenge for retailers not just in the UK but worldwide, over the last three months. However the phrase “this too shall pass” has never felt more hopeful as we begin to forge a “new normal” in a bid...
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Whether it is for a specific campaign, or to push out a new message to shareholders and customers – companies of all shapes and sizes might consider a rebrand marketing campaign. Before we get into some of our favourite rebrand marketing campaigns, we need to...
READ MORE >To all health care workers, first responders, supermarket employees, pharmacists, petrol station workers, and any other individual that is working to protect our health and help us maintain our daily lives, THANK YOU. Social distancing at work Due to the current situation with COVID-19, the government have...
READ MORE >What is the Point of Purchase? The Point of Purchase is different from that of the Point of Sale. It’s pretty easy to become confused when it comes to talking about point of sale (POS) and point of purchase (POP) in advertising. However, it’s more straightforward...
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Your Guide to Hyper-personalisation (With Examples) Shoppers are becoming increasingly savvy these days. Mass marketing campaigns aren’t as effective as they used to be. With the vast number of customer touchpoints and sheer overload of information available, it’s becoming harder to attract customers. Retail customers are...
READ MORE >Struggling to come up with ways to increase sales? Check out our top five tactics to encourage impulse buys among your consumers. 1. Display impulse products at the point of sale If you want to influence impulse buying behaviour amongst your consumers, simply place some or your...
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