When we talk to retailers about their approach to buying and using POS in their stores often the discussion proceeds something like this: Retailer – We are spending £1 million per year on our POS and are looking to reduce our costs and cut our budget...
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Basket abandonment is a term many of us within the retail and marketing industry are more than familiar with. There’s articles circulated daily discussing ways of improving online user journey in order to reduce basket abandonment. Yet, you very rarely see the same number of...
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Earlier in June it was announced that Amazon would be buying American grocery giant Whole Foods in a deal valued at $13.7billion. Ironically, the largest e-commerce retailer in the US seems to have come to the conclusion that you can’t be everything to everyone without...
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In today’s world of online retailing, rising rents, business rates and shopper apathy you may wonder if there are any reasons at all why you should do the above. In fact, many would say it’s suicidal to put bricks and mortar stores at the centre...
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Ensuring a consistent brand experience throughout the customer journey both online and offline is the key to successfully creating brand influence and driving sales growth in-store. But how often does this fall down through badly displayed or make shift POS advertising? We’ve all seen the...
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Simpson Group chairman Mark Simpson hopes his business will take on some rising young stars in 2017 and wants the print industry to get better at recruitment and training generally. Visit the link below to find out his predictions for 2017. http://www.printweek.com/print-week/news/1159846/new-year-predictions-mark-simpson-simpson-group ...
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