Whether you are an independent SME or a large scale Shopping Mall, one this that you will be aware of and conscious of monitoring is your Footfall. Today we thought we would share some of our top tips on easy things that anyone in Retail can practise and trial to generate an increased Footfall, because an empty store can most definitely mean an empty bank account, which no business wants!

Starting Simple: What Is Footfall?

Just incase you are reading this blog and not all familiar with the term Footfall – it is simply the measurement of people entering a shop or shopping centre.

Why Is Footfall Important?

Footfall is important for two reasons. It can tell you a number of how many shoppers are entering your store or your Shopping Mall, and it can give you an indication of a Conversion rate for how many people are perusing the aisles and how many are actually completing purchases. It can help you detect how successful your marketing strategy is, what Point of Sale methods are working, and what isn’t working as much.

How Your Level Of Footfall Impacts Your Conversion

Footfall is the thing that brings the customer to your door or entrance. Converting a shopper who has popped in for a browse, into a customer who spends their money in your store, is what Conversion is. Getting your POS strategies spot on can make all the difference to converting a window shopper to completing a purchase, and to fully nail your typical or benchmark Conversion rate, you have to know how many visitors your store gets on average. For example, if five hundred people enter your store, and fifty make a purchase, then your Conversion rate would equal 10%.

And so the same goes for if you only measure or keep track of your physical sales that equal profit, then you are missing critical data that can help you magnify whether the groundwork for advertising, marketing and implementing POS products is actually drawing in those sales, or whether they are irrelevant in encouraging your customer to purchase a product or service.

Our Top Tips For Increasing Your Footfall:

Reassess Your Branding / Store Exterior –

The first thing to take into consideration is first impressions. If a shop looks well maintained, is nice to look at and has something intriguing about it, then it goes without saying that you have more chance of creating Footfall.

Perhaps your logo could do with some overhead lights, or a brand new sign if it is looking worn. Keep on top of cleaning your windows, clean and shiny windows always look more appealing than fingerprint cladded windows and messy displays.

Utilise our Shop Window Stickers and Retail Window Display services here at Simpson Group to work with our experienced team to create Bespoke Window Displays that are eye-catching and different to any other competitor on the high street.

Be Clear –

If your store is situated alongside a road, with frequent people passing by in their cars, then it is vital that you make your business known as to what you sell or service. When a customer has better brand awareness, they are more likely to walk in and chance a purchase.

Give A Warm Welcome –

There’s nothing more annoying than when you walk or drive by a shop and you can never tell if they are open until you go right up to the door. Or they have irregular opening times. Always make sure it is obvious when you are open, and when you are closed to avoid disappointed shoppers and customers who may never return again.

Practise this with effective lighting, open and closed signs for your door and so on.

Utilise Point Of Sale Products –

The marketing of your store or brand is vital in order for your best chance of success on the high street. You need to get your name and image out there, to gain familiarity and ensure your potential customers that you are a business worth investing their money in.

Point Of Sale products are a perfect marketing strategy to implement with your very own Bespoke designs and branding, to use for seasonal use and keep for many years. Here at Simpson Group we can offer you the following POS products for your store:

– Hanging Signs
– Shelf Wobblers
– Counter Display Units
– Product Dump Bins
– Retail Window Display
– Shop Window Stickers

These products will play a significant role in navigating customers to your store, and influencing their journey around the shop floor to a particular product or service you are promoting.

Hold An In-Store Event –

Whether it be a limited time only promotion, or a seasonal event that you can link with a line of products, holding an In-Store event is always beneficial for generating interest from customers, and therefore Footfall into the store.

These products will play a significant role in navigating customers to your store, and influencing their journey around the shop floor to a particular product or service you are promoting.

Use Social Media –

This year alone, there has been 4.39 BILLION users of the internet, therefore this goes without saying that utilising Social Media is incredibly effective for creating custom content for your target consumer, and hooking them in through Ads, Social Posts or a simple follow.

These products will play a significant role in navigating customers to your store, and influencing their journey around the shop floor to a particular product or service you are promoting.

Offer A Freebie –

Everyone loves getting something for free, right?! So why not trial giving out a free gift with a purchase over a certain price point, or if you are in a fortunate financial stability hand out a little free gift to shoppers as they walk through the door.

Accept In-Store Returns –

One appealing factor of a brand that your customer invests in is if a product is not quite right, you can give them the option to come in-store and return the item. Online only returns are irritating, not always convenient and sometimes just forgotten about by customers, therefore making every step of the way easy and straightforward for your customer will certainly win brownie points!

Accept In-Store Returns –

One appealing factor of a brand that your customer invests in is if a product is not quite right, you can give them the option to come in-store and return the item. Online only returns are irritating, not always convenient and sometimes just forgotten about by customers, therefore making every step of the way easy and straightforward for your customer will certainly win brownie points!

Get In Touch Today!

If you would like to work with our incredibly experienced team here at Simpson Group to transform your in-store marketing campaigns, then get in touch today! Give us a call on 0191 416 1579 or email us at sales@simpsongroup.co.uk to discuss your bespoke POS product options that we can design and manufacture for your brand today!