Web To Print Solution
Simpson Group’s here to help!
Whether you have 10 stores or 1000 stores – we cover businesses of all sizes!
Simpson Group has a web to print UK service available online to allow our clients to produce targeted, regionalised and highly relevant POS for direct delivery to shops or area managers.
This online solution for fully customisable in-store advertising allows you to simply choose a product, check the proof and order. Your professional quality promotional items will be printed and delivered to your business. It’s as simple as that.
It’s brilliant for campaigns and brand-wide advertising, while allowing complete control over your branding. Adjustable levels of approval also allow Head Office control combined with local knowledge to ensure that only relevant print is produced in exact quantities, eliminating waste and ensuring quality every time.
How it works…
Our web-to-print team will create a store front that is bespoke to your business using our state of the art web to print software.
Our team specially codes products in your store front. These can be campaign specific or generic.
We combine your data with our print expertise so you can customise your artwork without any changes to the core elements.
Faster Turnaround Times
Before web to print, ordering printed marketing campaigns meant requesting quotes, designing and sending files, waiting for proofs, making design corrections, and waiting for your products to arrive. Not anymore, Simpson Group w2p solution eliminates much of the waiting and communications, and ultimately avoids costly mistakes. Costs are quoted ahead of time using an online calculator, proofs are interactive, instant and viewable in a multitude of files, and there is no need for corrections in the overall designs. The ordering process takes a matter of minutes instead of todays using your data and our specialist coding. In today’s fast-paced business environment, that’s worth its weight in gold.
Implementing a W2P solution eliminates the need to use a graphic designer every time you need to make basic updates to variable items such as posters and window displays. Web to print sales you money because it allows people with no prior graphic design training to make changes to the artwork during the ordering process using variable data that you supply, which allows you to alter the point of sale materials.
Create customer centric campaigns
Using Simpson Group’s web to print software will allow you to create regionalised marketing campaigns within minutes that effectively targets your customers in different areas. The possibilities are endless, if you have one promotion in Brighton and a different one in Newcastle use our variable point of sale items to input the different offers without having to change the overall design. A time saving tool that will drive your campaigns nationwide.
When it comes to brand uniformity in point of sale marketing, your brand is more than just a logo. It’s your company’s identity and it communicates your corporate values. Millions are spent creating and maintaining brands. Uniformity is essential to the entire concept of branding. Your brand needs to communicate the same message across channels, as the lack of uniformity weakens your brand. Does your in-store marketing match your online marketing? Are the colours, fonts, design and quality of your point of sale materials the same? Using Simpson Group’s web to print solution allows you to do all of this at the click of a button.