Toy Retailer Christmas Window


Toy Retailer

The Challenge

To provide a 2019 Christmas window display with motion and instore interaction

The Solution

Multiple bespoke dynamic CAD and POS displays.

The Results

  • Distinct sales uplift and increased footfall
  • Secured attention of the passing trade
  • Photos taken of display and raising brand awareness
  • Results exceeded client expectations

The Challenge:

The UK’s largest toy retailer requested Simpson Group produce a window display for their 2019 Christmas sales campaign following the success of their 2017 & 2018 window that we also produced. The display had to be strong enough to stand in the window for 5 to 6 weeks over the busiest and most competitive period of the year. They wanted the window display to turn heads, increase footfall and subsequently increase sales whilst remaining within budget. The window display also had to be easy to assemble so that staff within the store could put up the display themselves if required.

The Solution:

They were presented with our designs which included four linked window options as per previous years for – Gold, Silver, Bronze and Tin. Each version was designed and cost meaning they could pick the option they most preferred and roll it out across the UK. Impressed by all of the options available, the toy retailer decided to go with all four themes, allocating each window display dependent upon each store’s footprint and window size.

Impressive Result:

  • In the end they opted with 9 Gold windows, 14 Silver Windows, 95 Bronze Windows and 4 Tin Windows
  • The first flagship installation was carried out in October at the Bullring shopping centre, Birmingham. This installation was fitted by our CAD team, whilst at the same time they trained the company’s staff to install the remaining window POS themselves 
  • The Silver, Bronze and Tin window displays were sent to stores fully flat-packed with assembly instructions. The windows were a huge success; they secured the attention of the passing trade with many families stopping to have their photos taken next to the displays. We’ve received excellent initial feedback from the client and are looking forward to seeing how the window display improved footfall and sales over the festive period.

Client Feedback:

“The Simpson Group were involved with our 2019 Christmas window from the very initial concepts in March right up to installation in November. They have integrated seamlessly with our own team here, our design agency and visual merchandiser to ensure the smooth running and successful delivery of what has been our most engaging and impressive Christmas display to date. Myself and the whole team at couldn’t be happier with the end result, it has exceeded our expectations”

UK’s Largest Toy Retailer

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