FSDUs also known as free standing display units can be effectively deployed in a retail environment to increase and drive sales revenues. This doesn’t necessarily mean pushing your customers to spend big, however to find a product that is at a low price but high value to your clients. Repeat purchases are those that can drive revenues through the roof with creating a life time value that is worth more than just a one-off purchase. Whilst expert knowledge from sales assistants will secure a sale, investing in a display that will benefit your product will work wonders. Eye-catching visuals and well positioned retail display units means store-owners will see a significant rise in profit due to the curiosity of new customers and increasing the familiarity of your brand with returning ones. Incorporating an FSDU into an environment that is as competitive as the high street, we take a look at how the versatile FSDU can be used across a variety of sectors in retail and other market places. An FSDU has the potential to create an uplift in sales in a number of environments, however it is up to the Marketing team in charge of the point of sale of a store to design and push the POS campaign to achieve the marketing objectives and goals.