According to Hootsuite Instagram users share an average of 95 million photos and videos per day. It is quickly becoming the number one advocacy tool for brands, after all, noise from a strong network of advocates will always outweigh any form of self-promotion. Consequently visual merchandising is changing, the shop window, in-store point of sale and store environment has never been more important. Retailers, brands and start-ups need to be asking the question, is this Instagram worthy? Does each location within their space emulate their brand and what it stands for? If you want your fans to start sharing images and content on your behalf you must give them a compelling reason to do so. For starters, the display must create an emotional connection with your target audience – think experience first and store second. Window displays are a great example, when executed effectively a multitude of selfies and videos will hit the platform and with an engagement rate that’s more than treble that of Facebook or Twitter (Mediakix.com 2016), who wouldn’t want to be in on the action?