What is an FSDU?
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Point of sale (POS) display standsThe ‘point of sale’ is the point at which a customer completes a transaction in your store – put simply, it’s exactly when and where money changes hands. On the hunt for increased revenue, retailers develop and implement strategies which revolve around the idea of making point of sale (POS) or point of purchase (POP) displays as appealing as possible. Point of sale stands, such as cardboard FSDUs, are the ultimate way to bring attention to impulse purchases – giving customers on their way to the checkout an eye-catching incentive to add something extra to their basket. With these bespoke retail solutions, you can even deck out your cardboard display stands in a design of your choice – from seasonal graphics to bold brand imagery.
Why choose FSDUs?FSDUs allow retailers to increase sales by maximising their customers’ awareness of in-store offers and promotions – and doing so in a professional and engaging way. Lightweight and easy to assemble, these cardboard display stands can be moved around your store to target key points throughout the customer journey – inspiring shoppers to add an extra item or two to their baskets before they reach the checkout. Whether you want to make an impact with a one-off promotion at the till point or draw attention to ongoing offers, you can tailor each of your FSDUs to your requirements, rather than being stuck with a stock design. Cohesive imagery plays a big part in creating a strong and unified brand identity and, by filling your store with complementary free-standing displays, you can use these promotional stands to strengthen your brand.
How can you get the most out of your FSDUs?Eye-catching, space-saving and budget-friendly, FSDUs are an essential weapon in any retailer’s merchandising arsenal – and with our help, you can make your in-store displays work for you:
- Complement the brand and the product: a free-standing display may be an off-the-shelf solution that’s designed to stand out, but that doesn’t mean you should stray too far from your store’s overall design theme. Customise your FSDU by choosing a design that echoes both your brand identity and the products it will be used to promote – that way, you’ll be able to make a lasting impression on customers
- Look through your customers’ eyes: typically between 1m and 2m in height, FSDUs vary in shape and size – so you’ll need to think strategically when it comes to catching the eye of shoppers in your store. Think carefully about the customer’s eyeline when designing your FSDU and positioning any crucial marketing messages so that your display unit can have the intended effect
- Think practically: cardboard FSDUs are lightweight, meaning they’re easy to move around the store – but there’s no doubt that moving your FSDU will become more or less of a challenge depending on the products you choose to fill it with. Before designing your FSDU, think about the sorts of products it will be used to display – and whether they’re a suitable choice for these light, free-standing units – so that your staff can take advantage of the store layout by placing these promotional displays in the most prominent and practical location
- Show products in their best light: whether they’re positioned at the ends of aisles or en route to the point of sale, the customisable nature of FSDUs means you can find a design that draws maximum attention to key products – and with some strategic in-store lighting, you can make your product promotions shine. Maximise the impact of every FSDU by placing a spotlight overhead, and your special offers will soon attract customers