“We are convinced small retailers would spend money on POP if they knew it was a viable option. But they don’t.” Mark Simpson, Chairman of Simpson Group, talks to Image Reports magazine about the unique venture the company has embarked upon with its www.shop4pop.com online printing website for in-store marketing products.
The article looks at the aims of the shop4pop website in this early stage of its development into a go-to supplier for independent retailers looking to increase footfall and maximise sales using professional yet affordable advertising on their business premises.
Read the article (and the rest of the issue) in Image Reports digital edition.
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