Making sure your products are displayed effectively around your store is vital to encourage impulse purchases. Having good-quality display units that attract attention and display all of the necessary information for shoppers to decide to buy is a cost-effective marketing tool that can be used time and time again.
Free-standing display units (FSDUs) are a powerful tool when it comes to in-store promotions and marketing campaigns. They are a popular standalone retail display solution, combining practical product storage with a personalised advertising space that allows retailers to utilise space between or around shelves, cash desks and counters.
This blog post looks at what FSDUs are, where they should be placed and shares some tips on getting the most out of them.
The ‘point of sale’ (POS) is the point at which a customer completes a transaction in your store; put simply, it’s when and where money changes hands. Having branded, cardboard display stands at the point where your customer has already made the decision to buy something, helps to encourage them to add something else to their basket.
Used in the right places, they are therefore an effective tool to increase revenue by encouraging impulse purchases that either complement the original purchase or are on sale or reduced to clear, making them an attractive option. Eye-catching units that display the products in an accessible way with all the information they need to buy help to increase revenue and clear end-of-line stock to make way for new products.
What is an FSDU?
A free-standing display unit, or FSDU, is a standalone marketing and sales tool and a cost-effective way to draw attention to key products and maximise the impact of your promotions, whether that's sale items, smaller, complimentary products or end-of-line ranges.
Their lightweight, portable design makes FSDUs a dynamic promotional display option for both retailers in their stores and brands attending trade shows. They are an easy, affordable and effective way to do everything from advertising impulse buys to building brand awareness. This type of display unit provides professional quality that is adaptable and easy to move around your store and place in the most effective areas such as the point of sale or next to complementary products.
Display materials like these offer an excellent return on your investment, helping you to make the most of every product promotion and increase what your customers spend during their visit to your shop.
View this post on Instagram
Point of sale (POS) display stands
The ‘point of sale’ (POS) is the point at which a customer completes a transaction in your store; put simply, it’s when and where money changes hands. Having branded, cardboard display stands at the point where your customer has already made the decision to buy something, helps to encourage them to add something else to their basket.
Used in the right places, they are therefore an effective tool to increase revenue by encouraging impulse purchases that either complement the original purchase or are on sale or reduced to clear, making them an attractive option. Eye-catching units that display the products in an accessible way with all the information they need to buy help to increase revenue and clear end-of-line stock to make way for new products.
Why choose FSDUs?
Adding free-standing display units to your existing POP and POS displays is a cost-effective marketing tool that catches customer's eye and encourages them to buy, particularly if they are waiting to pay for something else. They are the ultimate way to draw attention to impulse purchases. Point-of-sale stands can be customised helping to increase brand awareness. Each stand can have a bespoke design that highlights the type of products being sold, whether that's for a particular brand, sale items or a seasonal display containing essentials such as stocking fillers or gift wrapping supplies. Most FSDUs are made from cardboard making them a eco-friendly, low-cost option that is easy to print on and create the exact messaging and design for the products they contain.What are the benefits of FSDUs?
Eye-catching, space-saving and budget-friendly free-standing display units are an essential weapon in any retailer’s merchandising arsenal. Simpson Group's team of experts have over 50 years of experience in print marketing campaigns and will help you create free-standing displays that meet your exact needs. Some of the main benefits include:Complement the brand and the product
A free-standing display unit is an off-the-shelf solution that can be customised with your branding or that of the product it is going to display. It is designed to stand out, maximising the brand's impact and will make a lasting impression on customers, encouraging them to buy.Eye-catching
Typically between 1m and 2m in height, free-standing display units are the ideal height to catch customer's eyes, encouraging them to look at the products they contain and add them to their basket. The positioning of POS displays is key so that customers don't need to bend down to see the products; having them at a height that will be in most people's eye line creates a crucial marketing message so that your display unit can have the intended effect.Adaptable and easy to move
Cardboard free-standing display units are lightweight so they’re easy to move around the store and place in the most effective areas that will catch the attention of shoppers. A crucial part of the design stage of free-standing display units is to think about the type and size of products it will be used to display and whether they’re a suitable choice for these light, free-standing units. Large, heavy items aren't a practical choice for this type of cardboard display as the FSDU may not be strong enough to hold the weight of the products. This not only presents a safety issue but can also act as a deterrent to purchasing it if these promotional displays are in prominent locations and look like they are about to collapse under the weight of the products.Show products in their best light
Whether they’re positioned at the ends of aisles or en route to the point of sale in retail environments, the customisable nature of FSDUs means you can find a design that draws maximum attention to key products. With strategic in-store lighting, you can make your product promotions shine. Maximise the impact of every FSDU by placing a spotlight overhead, and your special offers will shine brightly and catch customer's attention, encouraging them to buy.Create a bespoke FSDU
We offer a range of off-the-shelf free-standing display units retail giving you a quick and easy option to display promotional products. However, if you're looking for bespoke floor-standing display units to highlight key products for your retail stores and take your branding to the next level, we can help. Get in touch with our new product development team who will talk through your requirements and create a solution that meets your design and budget needs. From a prominently placed FSDU to eye-catching cardboard dump bins, evoke pester power in your store with Simpson Group. Using our 50 years of experience in the printing industry, our teams will ensure you get the most cost-effective solution for your requirements. Working with our professional and friendly client services team, we know we can get the solution that will drive your brand awareness and sales up and up!