Get him to the greek

Cinema Free Standing Display Unit

Grab the popcorn – Simpson Group is off to the movies!In March 2010, we were delighted to receive our first order from the Creative Partnership, (on behalf of Universal Pictures International) the people who make award winning campaigns for the entertainment industry.

The Challenge

Back in March The Entertainer asked if we could come up with a new exciting Christmas 2015 window display that was bigger and better than the one produced in 2014. The display had to be strong enough to stand in the window for 5 to 6 weeks over the busiest and most competitive period of the year. The Entertainer wanted the window display to turn heads, increase footfall and subsequently increase sales whilst remaining within budget. The window display also had to be easy to assemble so that staff within store could put up the display themselves if required.

The Solution

Our standee would include three elements (base, display figure and rear panel) which were to be constructed in 5 sections, in order to create the immense dimensions that were required.
A half size mock-up was provided for the client, with the budget costing for distribution in 3 languages. On approval of our design and cost conscious quotation, Simpson Group moved on to the full production of the 3111mm wide by 1754mm tall standee.

The Result

1,244 Standees over 3 languages and print variations were produced, carefully packed and delivered.
Simpson Group is proud of their role in assisting Creative Partnership in the design and execution of this marketing campaign on behalf of Universal Pictures.