Halloween Point of Sale Display
To create a theatrical haunted castle
A piece that would capture children’s imaginations
A castle that spanned over aisles and fixed onto gondola ends.
Originally rolled out over 70 stores, the client was so impressed with the solution that they commissioned for 127 extra stores for the display to be fitted into.
Halloween is now a major event in the retail promotional calendar. Our client was inspired by a visit to a Halloween show, wanting to create their own version of a haunted castle in-store to provide a theatrical show piece for the forthcoming Halloween festivities.
The campaign needed to be groundbreaking and unlike anything that had been displayed before. It needed to capture children’s imaginations and get them actively involved in the spirit of Halloween.
Our client came up with the concept but it was down to Simpson Group to bring it to life in-store.
A castle was precision engineered to span across the aisles and fix to the gondola ends. Flashing LEDs and motion activated ghostly sounds were also incorporated into the display, giving added dramatic effects. The interactive elements of the display were enhanced further with “Red Hot” covers for children to put their heads through and take photographs.
Originally commissioned for 70 Party branch stores only, the client was so impressed by Simpson Group’s solution that it was rolled out across the entire estate of 197 stores.
From creating show-stopping in-store displays and increasing sales revenue to creating innovative window displays and increasing footfall, our customers explain the benefits gained by working with Simpson Group.From creating show-stopping in-store displays and increasing sales revenue to creating innovative window displays and increasing footfall,
our customers explain the benefits gained by working with Simpson Group.