The Entertainer
Snuggle Buddies


The Challenge 

The Entertainer required FSDU Cladding, header and display front for their new Teddy Toy Machine

The Solution 

Build your own ‘Snuggle Buddies’ Toy Machine


White City Store: Average 100% uplift on Snuggle Buddy sales

The Challenge

The UK’s largest independent toy retailer – The Entertainer requested Simpson Group produce a visual concept for their bear creator machine. The machine was to be displayed within their Amersham store as a test and then moved to other locations within their store portfolio. The cladding around the machine had to hold four different ‘Snuggle Buddies’ plus toy accessories (hearts, voice motors and clothing) whilst keeping to certain size requirements due to a limited store footprint. We also had to ensure all power point and on/off switches were easily accessible to staff.

The Solution

Following some research, doodles and discussion with The Entertainer team we narrowed it down to two potential options. More detailed illustrations showcasing these ideas were then provided by our CAD department. A preferred unit was then selected and a white full size sample was created, tried and tested. Delighted with the functionality of the product, the unit was approved and artwork was supplied. The unit was glued and sent to stores flat-packed, where it would be fully assembled using the instructions provided.

The Result

The trial within Amersham was extremely successful and Snuggle Buddies sales were impressive. Following this success the unit was relocated to the White City store, which saw an average 100% uplift on Snuggle Buddies sales.