Struggling to come up with ways to increase sales? Check out our top five tactics to encourage impulse buys among your consumers.
1. Display impulse products at the point of sale
If you want to influence impulse buying behaviour amongst your consumers, simply place some or your inexpensive items at the point of sale. Shoppers are already in the buying mood, so the chances of them buying additional products are extremely high. You can also place products along with areas people typically queue. Again, this will likely prove highly effective
2. Choose impulse products wisely
Ideally, impulse products should be small and inexpensive and they shouldn’t require too much consideration. Even though the impulse product might not be related to the item they’re purchasing, they’ll probably go for it anyway due to the fact it’s inexpensive. Impulse buys can often be considered necessary. Think socks, lip balm or deodorant. Small purchases like these will certainly add up over time.
3. Apply the FOMO technique
FOMO stands for ‘Fear Of Missing Out’ and it’s becoming increasingly common. The fear of missing out is a physiological trigger that humans can’t but help respond to. A study published in Computers in Human Behaviour stated that FOMO is “a pervasive apprehension that others might be having rewarding experiences from which one is absent.” So how can this be applied to encourage impulsive purchasing? Easy. Place time limits on discounts on more expensive items at the point of sale. The fact that the item will only be discounted for a certain period of time will highly encourage impulse buying.
4. Take advantage of technology
According to a report from Ryan Partnership, 21% of shoppers make more impulse purchases because of shopping apps. The report also found that shopping apps and social media were the two biggest influences in shopping behaviour. How can this be used to your advantage? Get social! If you don’t have the resources to create a branded app, then start taking advantage of social channels such as Facebook and Instagram. You can keep followers in the know by sharing news of new products, deals or discounts.
5. Implement product suggestions
Have an e-commerce store? Then you need to be taking advantage of the simple tactic of product suggestions or recommendations. As shoppers begin to add items to their cart, you can list similar products at the bottom of the product page. You can look at Amazon for a prime example of this. Ever noticed the ‘Frequently bought together’ section underneath an item on its product page? We guarantee people are adding the additional items to their carts.
You can also apply this technique to your physical store, too. Simply place appropriate impulse buy items closer to more expensive ones. Even though a shopper may be at your shop for a specific item, if they see a product that matches their interest, they’re likely to buy it.
Looking to transform your in-store marketing campaigns? Look no further!
Established in 1972, Simpson Group has been providing an award-winning point of sale print for the biggest names in retail for the last 46 years. We’re constantly investing in pioneering technology and client-benefiting services to ensure we are the market leader in cutting edge POP & POS.
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Established in 1972, Simpson Group has been providing an award-winning point of sale print for the biggest names in retail for the last 46 years. We’re constantly investing in pioneering technology and client-benefiting services to ensure we are the market leader in cutting edge POP & POS. We are even home to Europe’s only simulated shopping mall – Influence Mall!