In the retail world, Christmas is right around the corner! Most stores have already started showcasing their winter wonderland retail displays - Selfridges being one of them! It is always important to plan and prepare ahead of schedule when it comes to Christmas retail displays; this time of year can actually put a lot of strain on retailers who are not prepared. Here we have some great tips and tricks to help you prepare your retail space in time for the big event! Utilise Your Store's Space Christmas is the main season in the year that you can really go all out! But remember, this doesn’t mean cluttering your store with tinsel and big decorations everywhere - it’s about cleverly utilising the space you have. Christmas windows are a huge attraction in department stores across the UK, so why not use yours in the same way? Create a story through window stickers and graphics! Window displays play an integral part in your point of sale marketing campaign. Not only are your window displays one of the first interactions a customer has with your store, but they can be used to showcase your biggest and best products in a creative way.