Despite digital being one of the most used formats of marketing and advertising, print is making a comeback from its expected demise. Demographic and environmental trends are pushing against digital and making print the clear winner. Marketers should be aware of these trends and introduce...
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With the monumental deal between Sainsbury and ASDA taking the two’s store portfolio over 2,800 stores, the two giants have come under scrutiny from the competitions and marketing authority (CMA) whether they should be able to keep as many stores. What does this mean for...
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At Simpson Group we offer our services and products to a number of charities. One charity that is dear to our hearts is the Motor Neurone Disease Association. We try and do as much possible for our chosen charities these include providing charitable point of sale...
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According to Hootsuite Instagram users share an average of 95 million photos and videos per day. It is quickly becoming the number one advocacy tool for brands, after all, noise from a strong network of advocates will always outweigh any form of self-promotion. Consequently visual merchandising...
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Primark may be one of those stores where you go in looking for one thing and come out with ten more items, some which you didn’t know existed. Primark supplies us fashion lovers with bargains galore with items as low as £1! So, it is...
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With over 300 million active monthly users on snapchat the power of integrating Snapchat into your social media marketing strategy shouldn’t be ignored. Facebook and Twitter have been at the forefront of generating leads and elevating both brand and customer experiences. However ever since snapchat...
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