Influence Academy was developed to help our customer’s marketing teams improve operational efficiencies and so generate a better return on their in-store marketing investments. The course was purposely designed to enable our clients to harness and deploy different printing technologies that will in turn help them to achieve consistently successful business results. The course is made up of three modules:
Module 1.0 POPFIT Pole Position Programme
This initial module explains how through POPFIT, clients can profileeach individual store to allow for efficient generation of in-store marketing campaigns, ensuring each store receives exactly what it needs to achieve its sales targets.
Module 2.0 Print Basics
This module aims to help trainees understand the printing choices available in their simplest terms. We will explain how they can use these options to always achieve optimum results and the best possible cost for their campaigns.
Module 3.0 Print Finishing, Collation, Packing, Distribution and Store Compliance
This third and final module explains how the customer can ensure an excellent quality finish to their print jobs, whilst also ensuring the correct POP arrives at each store in good condition. This module briefly touches on installation and fixing methods for POP items and how to ensure the in-store brand experience is consistent for compliance purposes.
Many of our customers have already attended the Influence Academy training course.
A survey conducted with attendees following their experience revealed:
96% of people agreed that the content of Influence Academy was relevant to their job role
95% of attendees would recommend Influence Academy to their colleagues
100% of attendees said they would be able to apply some, most or all of the content to their daily job roles
“Really helpful insight. So interesting to see advancements; new techniques as things progress for new ideas. Supports the team knowledge on what goes in to each process.”
“Super useful and exciting to see where we can take this going forwardto help improve the way we work, our efficiency and time management, thank you.”
“Well-presented and very informative with a thorough breakdown of each section”.
“I found this really very useful. I have visited other printers in a previous role but I have found this really useful as it completely related to our systems and job roles so was totally relevant.”
Influence Academy courses take place on a regular basis. Interested in attending a future course? Simply fill out the form below tor register your interest.
Established in 1972, Simpson Group has been providing an award-winning point of sale print for the biggest names in retail for the last 46 years. We’re constantly investing in pioneering technology and client-benefiting services to ensure we are the market leader in cutting edge POP & POS. We are even home to Europe’s only simulated shopping mall – Influence Mall!