With over 300 million active monthly users on snapchat the power of integrating Snapchat into your social media marketing strategy shouldn’t be ignored. Facebook and Twitter have been at the forefront of generating leads and elevating both brand and customer experiences. However ever since snapchat was introduced, more and more companies have seen the potential of inviting clients and consumers into everyday activities of their brand. Making their experience more personal and humanised than ever. Snapchat in Numbers: Number of daily active snapchat users: 187 million Number of snaps created everyday: 1 million Number of snapchat daily video views: More than 10 billion In the UK more than 25% of smartphone users are using snapchat Using an unconventional marketing tool in the B2B sector isn’t unheard of, a lot of brands such as IBM, Cisco and MailChimp are utilising Snapchat to connect to their target market, who at the end of day are still consumers looking to buy into a service for their business. We take a look at how your brand can utilise Snapchat to elevate engagement and to make your client’s experience more personal.
- Welcome your clients and viewers to your brand
- Location based Marketing
- Use Snapchat exclusive offers