POP / POS

What is the Point of Purchase? The Point of Purchase is different from that of the Point of Sale. It’s pretty easy to become confused when it comes to talking about point of sale (POS) and point of purchase (POP) in advertising. However, it’s more straightforward...

The Challenge TUI required a window display to advertise Sensatori holidays in Thomson travel stores, the objective of Window Display for Tui was to attract customers into the store from the high street. The Solution Aspirational images associated with Sensatori holidays were litho printed on both the front...

We’re LATE for a very important date, a date with summer that is. It was time for Simpson Group to focus on the TUI ‘Lates’ campaign, those wonderful last minute holidays for travellers ‘looking for the dream escape’. Having worked with TUI for over 23 years, Simpson Group...

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