The Challenge The brief by the client (AG Barr Soft Drinks) was to create the focal point of a merchandise display for placement in the customer entrance of Asda and Tesco supermarkets, plus cash & carries and Tesco service stations, to communicate the message that IRN...
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Simpson Group is proud so say that this retail display for Jim Beam was awarded a silver prize at the POPAI Awards 2014. The Challenge An all-in-one product was required by the client Jim Beam to display the largest amount of merchandise as possible in a limited...
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The Challenge Halloween is now a major event in the retail promotional calendar. Matalan, inspired by a visit to a Halloween show, wanted to create their own version of a haunted castle in-store to provide a theatrical show piece for the forthcoming Halloween festivities. The campaign needed...
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AG Barr was keen to create a dramatic statement which was in keeping with the image of the KA brand of Caribbean soft drinks but would also showcase the products, while promoting the carnival season in key Cash & Carry stores during the month of...
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In July 2010 Simpson Group began developing a new POP concept that was to be ‘unique in design’, as per the client’s request. We are proud to have made a marketing dream become a reality for next. The Challenge The brief from next was to produce a box...
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