First things first, what is a retail store design? A retail store design is a well thought out strategy that aims to optimise both the space and sales of your retail store. There are a variety of factors that go into a retails store design, including floor plans and store layout, window displays and retail space, or even the lighting! All of these potential areas ultimately have the same aim - to draw people in, lead to maximum product exposure and hopefully increase sales. The retail landscape has become more competitive than ever, and in order to be successful in this ever changing climate it’s essential to have a strong retail store design to be able to draw customers to enquiring about a product and potentially leading to a purchase. Whether your store is preparing to reopen, or you just want to make improvements to ensure you’re getting the most out of your store layout, we’ve put together a few tips to help you optimise your retail store design.