News and Insights

 

Design trends in 2019

When considering implementing a new point of sale marketing strategy for 2019, it is important to consider 2019’s top design trends in order to engage your audience, thus increasing the amount of unique interactions with your brand. A point of sale campaign that runs...

How to increase Christmas toy sales

The Wall Street Journal reported that Toys R us had failed, however the Washington Post wrote a piece on how the failed retail giant could be making a comeback by cancelling a bankrupt auction. The auction was set to sell off much loved brand...

Christmas Retail: Kicking the habit of Gift Cards

of Black Friday shoppers bought a Christmas present.  When considering what type of Christmas gift to buy family or friends an easy option is always a gift card for their favourite store! With Black Friday just ending with 75% of black Friday shoppers...

The pop-up shops of the season

Currently the high-street is facing some well-documented tough challenges. Yet, the continuing reports of “the high-street is dead”, isn’t exactly 100% accurate across the board. In August 2018, internet sales accounted for 18% of all retail sales (The...

Meet our MD: Dean Williams

What does Simpson Group do? Simpson Group specialises in the design and production of printed Point of Sale (POS) and Point of Purchase (POP) for the retail sector. We were formed in 1972 by Bill Simpson and now employ over 100 staff in Washington, North East, and at...

How discount outlets are becoming the new luxury destination

The black Friday sales are a thing of the past, with shoppers revelling in their new found bargains, with countless amounts of point of sale being distributed up and down the country to mark the sale period, a place where consumers can secure a...

Out with the new – in with the old

Before online shopping took off, I’m sure many of us nostalgically remember flicking through catalogues as children, circling all the things we wanted Santa to deliver. Well, the void has been filled! Amazon.com has mailed out its first printed...

Top tips on increasing your Black Friday sales

Traditionally the Black Friday sales usually marks the first day of the year that retailers apparently move from being in the red to being in the black! The madness of a 24-hour flash sale caused footfall on the British high-street to increase...

How to create an effective festive window display

Dare we say it…. The festive season is upon us, well almost! The annual flurry of Christmas TV adverts has begun and a multitude of Christmas window displays have been unveiled! As we’ve said time and time again, it’s more important than ever...

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