Floor Standing Display Units or Free Standing Display Units (known as FSDU) are free standing structures which can be used to advertise and promote products. They are normally found either placed on counters or used at aisle ends, prominent areas that are most likely to be seen by potential purchasers.
The FSDU can be manufactured from a variety of materials, depending upon the environment they will be displayed in – the harsher the conditions, the more robust the FSDU must be to ensure longevity.
Whatever the material, typically an FSDU is in bright colours or attention-grabbing graphics, to ensure it fulfils its role of attracting new customers.
More information on FSDU variations can be found at our POS Point of Sale page, our POP Point of Purchase page, however they all fall under the same banner of retail display stands.