What is POS? Point of sale marketing introduction

What is POS? Point of sale marketing introduction

What does POS stand for? What is POS and why is it used for marketing in-store promotions and campaigns? POS stands for Point of Sale, a type of in-store marketing campaign that can be used in an effective and impactful way of upselling to customers and increasing...
FSDU Retail display stands

FSDU Retail display stands

  What is an FSDU? A free-standing display unit (FSDU) is a type of flexible retail display that’s dedicated to highlighting key products, typically in retail environments. Usually made from cardboard, free-standing display units are a popular standalone retail...
Retail display stands: Capitalising on What Kids Want

Retail display stands: Capitalising on What Kids Want

There’s a new shopper on the high street that’s causing a stir with marketers and retailers. With smaller family sizes, dual incomes and older parents, more families in modern society are willing to spend their disposable income based on recommendations from their...
2018’s most talked about rebrand marketing campaigns

2018’s most talked about rebrand marketing campaigns

Whether it has been campaign specific, or to push out a new message to shareholders and customers – we plan on discussing the most talked about rebrand marketing campaigns this year so far. We’ve had temporary rebrands for the Royal Wedding, the World Cup and even a...
The ABCs of back to school marketing

The ABCs of back to school marketing

/wp-content/uploads/2018/09/back-to-school-marketing.mp4 The new term has started and with the back-to-school market being worth an eye watering £620m in 2016, it is no wonder that retailers are wanting to gain a slice of the apple. The acceleration in market growth...
Hanging Signs: How to boost sales this Autumn

Hanging Signs: How to boost sales this Autumn

The nights are drawing in and, as the nation makes a collective decision to wrap up in their winter coats, it’s time for retailers to rework their store layout and avoid a sales shortfall after the success of the mid-season sale. For most shoppers, Halloween and...