What type of influencer marketing should you implement?

What type of influencer marketing should you implement?

What is Influencer Marketing? Influencer marketing is a strategy that uses influential contacts who can engage and create high impact conversations with your target customers regarding your brand, product or services.   There’s no denying that influencer marketing is...
Point of sale printer specialist Simpson Group strengthens team

Point of sale printer specialist Simpson Group strengthens team

  POINT of sale printer specialist Simpson Group has welcomed four new members of staff to support further business growth and strengthen relationships with both new and existing customers.   The Washington-based company, which specialises in point of purchase print...
How discounters are reshaping the grocery industry

How discounters are reshaping the grocery industry

According to Global Data Retail, the UK’s discount retail market is set to see a 36.1% increase by 2022.   With more consumers heading to discount supermarkets like Aldi and Lidl being attracted by the chain’s strategy of conveying a message of being better...
Does Amazon 4 Star overstep the mark?

Does Amazon 4 Star overstep the mark?

Last year we published an article discussing e-commerce basket abandonment and why the same efforts to combat it aren’t made in-store. An issue we touched upon was product reviews, despite their importance across e-commerce, they were rarely publicised in-store,...
What is an FSDU?

What is an FSDU?

    What is an FSDU?   A free-standing display unit (FSDU) is a type of flexible retail display that’s dedicated to highlighting key products, typically in retail environments. Usually made from cardboard, free-standing display units are a popular standalone retail...
How an FSDU could be the solution for you!

How an FSDU could be the solution for you!

Wayfair’s first brick and mortar store, according to a report in the industry business publication Furniture Today, will be located in a Cincinnati suburb and is labelled as an outlet. A place where you can buy excess inventory, including returns that according to...