How to create an effective festive window display

How to create an effective festive window display

Dare we say it…. The festive season is upon us, well almost! The annual flurry of Christmas TV adverts has begun and a multitude of Christmas window displays have been unveiled! As we’ve said time and time again, it’s more important than ever for retailers to focus on...
Are Shopping Malls doing enough to increase footfall?

Are Shopping Malls doing enough to increase footfall?

Over the past year there has been an explosion of stores placing entertainment at the centre of their offering, from Selfridges London new workout space in partnership with Yung Club to the upcoming Santa on the Rooftop event at Fenwick Newcastle. Retailers are sharp...
What type of influencer marketing should you implement?

What type of influencer marketing should you implement?

What is Influencer Marketing? Influencer marketing is a strategy that uses influential contacts who can engage and create high impact conversations with your target customers regarding your brand, product or services.   There’s no denying that influencer marketing is...
Point of sale printer specialist Simpson Group strengthens team

Point of sale printer specialist Simpson Group strengthens team

  POINT of sale printer specialist Simpson Group has welcomed four new members of staff to support further business growth and strengthen relationships with both new and existing customers.   The Washington-based company, which specialises in point of purchase print...
How discounters are reshaping the grocery industry

How discounters are reshaping the grocery industry

According to Global Data Retail, the UK’s discount retail market is set to see a 36.1% increase by 2022.   With more consumers heading to discount supermarkets like Aldi and Lidl being attracted by the chain’s strategy of conveying a message of being better...