Out with the new – in with the old

Out with the new – in with the old

Before online shopping took off, I’m sure many of us nostalgically remember flicking through catalogues as children, circling all the things we wanted Santa to deliver. Well, the void has been filled! Amazon.com has mailed out its first printed toy catalogue ahead of...
Top tips on increasing your Black Friday sales

Top tips on increasing your Black Friday sales

Traditionally the Black Friday sales usually marks the first day of the year that retailers apparently move from being in the red to being in the black! The madness of a 24-hour flash sale caused footfall on the British high-street to increase by over 10% in 2014 and...
Human to Human experiences: how it can increase customer engagement

Human to Human experiences: how it can increase customer engagement

Providing your customers with a great shopping experience isn’t enough in today’s retail landscape. Retailers are faced with the opposing threat from online retailers providing an experience that is accessible and convenient. Online shoppers are faced with product...
How to create an effective festive window display

How to create an effective festive window display

Dare we say it…. The festive season is upon us, well almost! The annual flurry of Christmas TV adverts has begun and a multitude of Christmas window displays have been unveiled! As we’ve said time and time again, it’s more important than ever for retailers to focus on...
Are Shopping Malls doing enough to increase footfall?

Are Shopping Malls doing enough to increase footfall?

Over the past year there has been an explosion of stores placing entertainment at the centre of their offering, from Selfridges London new workout space in partnership with Yung Club to the upcoming Santa on the Rooftop event at Fenwick Newcastle. Retailers are sharp...