The Entertainer, Toys Window Display
36-400x300

Summary

The Challenge 

To fill The Entertainer Cardiff store window with a permanent one off kit

The Solution 

3D Toys Window

Results 

The new window display significantly increased footfall and was therefore rolled out across other stores

The Entertainer Toys case study
Screen Shot 2018-03-06 at 11.57.39

The Challenge

The Entertainer Cardiff store has a huge side window that they were struggling to fill sufficiently with standard window kits.
They decided they wanted to produce a more permanent; one off kit with generic branding that could be kept in place throughout the year.
They were open to ideas but had a primary objective of catching the attention of the passing trade in order to drive footfall in-store.

The Solution

After a visit to the Cardiff store and some research and discussion we opted with huge 3D letters that spelt the word ‘TOYS’, these were large enough to fill such a large window whilst creating a ‘WOW’ factor within the indoor shopping centre.
We used 2000mic display board, which was strong enough to hold products whilst being more environmentally friendly than polystyrene.
As the letters were placed in the middle of the window, window vinyl’s were placed at the far ends to advertise the stores current ‘Click and Collect’ feature.
A background vinyl was also created which complemented the print on the letters.

Result

The Entertainer were thrilled with their new window display, so much so that we were instantly asked to produce another version for their Jersey store window.
As requested, the window has caught the attention of the passing trade and thus increased footfall in-store.